At this exhibition, Elite will highlight three core technological achievements to precisely meet the upgrading demands of the European market.
First, responding to the lightweight trend in new energy vehicles, Elite will introduce integrated body die-casting mold technology that combines product and functional integration, helping automakers reduce costs and improve efficiency.
Second, focusing on the diverse technical routes of the “three-electric system” (battery, motor, electronic control) for new energy vehicles, the company provides customized mold solutions to cover production requirements under different technical paths.
Third, it will showcase supporting mold solutions for magnesium alloy semi-solid injection molding and the application of heat-treatment-free aluminum alloy materials, in response to Europe’s strict carbon emission regulations and green manufacturing requirements.
All these technological achievements have been validated in the European market and are fully aligned with the technical standards of European OEMs.
“EUROGUSS 2026 is an important opportunity for us to expand our cooperation landscape and strengthen supply chain collaboration,” said Ms. Lin Weier, General Manager of Elite.
With over 20 years of deep roots in the European market, Elite has built a solid cooperation foundation. The company has set three clear goals for this exhibition:
first, to establish direct dialogue with high-quality customers in Europe’s automotive and new energy sectors and further expand its cooperation network;
second, to connect with industrial chain partners in European raw materials, equipment and software to improve supply chain synergy efficiency;
third, to enhance the brand’s international recognition through the exhibition platform and consolidate its position as a strategic partner for global automotive die-casting mold engineering solutions.
Looking back at Elite’s development in Europe, its market entry was strategically visionary.
In 2000, the European automotive parts industry entered a period of rapid growth, and demand for small and medium-sized die-casting molds surged.
Elite took molds below 1600T as its entry point and successfully opened the European market with remarkable cost advantages and rapid response capabilities.
After years of development, the company’s overseas market share has reached 30%, with core customers including top-tier die-casting suppliers of BMW, Mercedes-Benz and Audi in Europe.
Elite has also become the only designated die-casting mold supplier and die-casting technology training base for Audi in China, winning international recognition with its technical strength.
In Elite’s view, the current European market is presenting dual opportunities of “demand upgrading + supply gap”.
On the one hand, tightening carbon emission regulations and rising penetration of new energy vehicles are driving strong growth in demand for lightweight and green die-casting molds, with integrated die-casting becoming a key approach for automakers to reduce costs and boost efficiency.
On the other hand, the local die-casting mold capacity in Europe cannot fully match market demand, leading to a growing reliance on imports of aluminum and magnesium alloy die-casting molds.
With years of accumulation, Elite has deeply adapted to the technical standards and supply chain rhythms of European OEMs, forming a triple competitive edge:
international standard compliance + core technologies + cost and efficiency advantages.
“The confidence to export to Europe comes from being ‘precisely in sync’ with our customers,” Ms. Lin emphasized.
Europe is a global leader in die-casting technology and an important overseas market for Elite.
The company has always adhered to long-termism, conducting joint technological research with European customers to tackle industry challenges such as integrated die-casting and new material application.
With its appearance at EUROGUSS 2026, Elite will fully demonstrate its technological compatibility with the European market and support the development of the European die-casting industry with the innovative strength of a Chinese mold enterprise.
From January 13 to 15, 2026, at the Nuremberg Exhibition Centre, Germany,
Elite will set up a dedicated communication platform at the EUROGUSS exhibition (Booth: Hall 6 / Booth 6-450).
We look forward to exploring technological trends and building a new cooperative ecosystem with global industry professionals.
